Marketing Strategy

Word Count: 2500 - 3000 + Appendices Task This is an individual assignment as a single report in two parts. (As a guide only; each part should form approximately half of the final report) a) Investigation and analysis Choose a brand of wristwatch either single a product or a product line. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations. You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.). b) Recommendations Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand/ product/ product line for the benefit of the parent company and its stakeholders. Justify your choices again using contemporary marketing methods and techniques. These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report. Please do not just restate the strategies used buy your chosen firm but outline your own ideas for improved performance. N.B. You should be using publicly available sources. Though the report should include facts and figures from these sources e.g. journals, newspapers, magazines, or reference/text books. When these are incorporated they should be fully referenced using the Harvard referencing system. This is an individual piece of work. The work must be original (Data gained from published sources and referenced is exempted) – if there is evidence of any work that is not wholly attributable to you, the University’s policy on Cheating, Collusion and Plagiarism will be applied. Summative feedback will be provided on the coversheet of the assignment. Submission 1. All students are required to submit assessed work through Turnitin 2. All students are normally required to submit two copies of their assessed work. One copy must be submitted though Turnitin and one paper copy should be submitted to the study centre to be forwarded to the University of Sunderland. 3. All students must (with the paper copy submission) submit a Turnitin receipt. 4. The penalty for students who do not submit their assessed work through Turnitin is that their mark is withheld and the assessment board may deem the work to have failed. 5. Students may submit drafts through Turnitin prior to submission and generate reports prior to submission. The last submission prior to the deadline will be deemed to be the final submission for assessment purposes. N.B. You will need to allow 24 hours between submissions through Turnitin to generate a fresh/new/different report so please do not leave submission to the last moment.

Database and Web Database Systems

Case Study: Sales and Services of Electronic Goods Scenario BDL Electronics is a large US company that deals with the selling, maintenance and service of televisions, washing machines, refrigerators and DVD players. These items have both a cost price (the cost that BDL pays the manufacturers for the equipment) and a retail price (the cost that BDL charges the customers). The equipment is sold to customers via specialised retail shops. Customers can be classified as either ‘Normal’ customers or ‘Faithful’ customers. A customer is classified as faithful on the basis of purchases he or she made (amount and recurrence) and get a discounted price on the items. The company has several warehouses, one in each area supplying to all the retail shops in the area. Several service depots provide maintenance services for the sold equipment. Each depot deals with several retail shops within the area. All equipment is sold with a one year warrantee period and during which the equipment will be serviced free of charge. Customers can also purchase, at an extra cost, a service agreement to service the equipment after the warrantee period. Depending on the equipment, the validity of the agreement can be one, three or five years. The charge varies according to the length of the agreement and the type of equipment and the sold price. Service agreements are deleted once they have expired. An Engineer will respond to each after sales service request and the details of the service is recorded (time and date, description of the repair, cost of any replaced parts together with other important details). Tasks Task 1 - Design Design a database solution for the given scenario and document the following: 1. Produce a complete Entity Relationship (ER) diagram (include attributes, keys and participation constraints) for the above mentioned electronic goods sales and services scenario. State and justify all business rules applicable in your design. 2. Map your ER diagram to its corresponding relational schema and normalise all relations up to third normal form clearly illustrating the normalisation process undertaken. Task 2 - Implementation Use Microsoft SQL Server and an appropriate front-end development tool to implement your solution based on the design produced from Task 1, namely: 3. Produce a set of tables and relationships based on your Entity Relationship Diagram that represent a fully normalised data model suitable for the electronic goods sales and services system. You should identify the primary keys in each table and each field's data type. Include appropriate integrity constraints in your tables, explaining how these help support the sales and services operations. A copy of the relationship diagram between all tables in the database and the corresponding DDL statements should be attached in your documentation. 4. Produce a prototype application which meets the following requirements: a. An appropriate interface (i.e. forms) to allow staff to: i. Record the sales of equipment. ii. Log details of equipment serviced/repaired. You will need to appropriately populate your selected table(s) in order to demonstrate and test your interface. Screen captures of the application are to be included in your documentation. b. A search/query function to display upon request, i. The list of outstanding service/repair requests (if any) for a given customer. Include screen captures of those listings in your documentation. c. Any 2 reports which will assist in the analysis of the sales and services operations, as stated in the scenario above (based on your tables, again you will need to appropriately populate your selected table(s) in order to demonstrate and test your report). Include justifications for the reports created as well as sample reports in your documentation. 5. Produce a custom toolbar/menu that allows the user to access the various functions within the application. 6. You are expected to include appropriate validations within your application. Submitting the files The instructions for submitting files are: • Your assignment should be submitted on or before week 14. • You are required to submit a CD containing the softcopy of both your documentation and application. • It is vital that you keep an electronic copy of the ‘submitted file(s)’ as your receipt. The onus will be on you to produce this in case your disks/CDs become unreadable for some reason.

Financial Management

Individual assignment Weighting – 100% of the marks for this module This is an individual assignment of about 2,500 – 3,000 words. The hand in date is: Requirements: You are the financial manager of Lakes plc (Please note: this is not a real company), a listed manufacturing company, which has divisions in a number of countries and trades globally. You have decided to try and address deficiencies in the Board of Directors knowledge of the financial management systems of the company. You have identified key areas for discussion which you feel the directors need to have a greater understanding of when making strategic decisions. The areas you have decided to focus upon are:- 1. The relative merits and limitations of the different sources of capital, both debt and equity, available for large, long term projects. This should include a discussion of the potential importance of gearing when raising new finance. (60%) 2. Three key methods of investment appraisal and the extent to which they can aid project selection and improve shareholder wealth. (40%) You are required to produce a report to the board of directors which discusses the key principles and concepts regarding the above areas. The report should include critical evaluation of the models and concepts proposed outlining their merits and limitations. You may incorporate logical assumptions with regard to the company and use numerical examples to illustrate the models and concepts that you propose to adopt.

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